EVIDENCE-BASED PRACTICE and MARKETING

Evidence-based practice is here to stay.There is no escaping it, even if you don't bill insurance companies. The Chiropractic Board will hold you to evidence-based standards. This is hardly all bad. Chiropractors should strive to align their methods with proven science whenever possible. Then, as with all forms of the healing arts, judgment and intuition will intervene and an appropriate clinical decision will be made.

Regulatory agencies are requiring that your advertising claims be supported by references to what they consider legitimate sources. These include peer-reviewed journals accepted by the National Library of Medicine and indexed by Pubmed/Medline. Chiropractors have been found guilty of engaging in false, deceptive and misleading advertising for making claims not supported by such literature. ACS can supply examples of specific cases on request. One Arizona DC was even ordered in 2008 to take 8 hours of approved coursework in how to determine what constitutes reliable literature. The authorities are serious about requiring alignment of claims with science. ACS generally supports this mission.

Therefore, ACS has developed Evidence-Based Marketing pieces which include the exact references you need in today's environment. Take a look at the samples created by our genius partners at Affordable Image (AI). Then call AI at (602) 265-2299 to set up a free consultation to see these works of art in person. You won't believe your eyes, especially at the reasonable cost. That's ACS for you, one solution after another! Check these out right now:

Introduction to Evidence-Based Marketing -- FULL COLOR PDF

Evidence-Based Marketing Chiropractic Low Back Pain -- FULL COLOR PDF

Evidence-Based Marketing Chiropractic Neck Pain -- FULL COLOR PDF

Evidence-Based Marketing Chiropractic Asthma -- FULL COLOR PDF

Evidence-Based Marketing Chiropractic Acupuncture -- FULL COLOR PDF

Evidence-Based Marketing Heart Disease Prevention and Reversal -- FULL COLOR PDF